UFC on FOX: Velasquez vs. Dos Santos, Why MMA Is Now Mainstream

UFC on FOX: Velasquez vs. Dos Santos, Why MMA Is Now Mainstream

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The UFC and the sport of mixed martial arts have fought for acceptance from the general public since their inception.

Politicians and boxing purists have bashed the notion of two men (or women) fighting in a cage, calling it “human cockfighting”, giving the sport a bad name.

Fast forward nearly two decades later and MMA has finally reached the big time as the UFC has finalized a deal with FOX Sports.

Wasting no time resting on this feat, UFC President Dana White announced today that they will bring their aces to their first event on FOX – a heavyweight title bout between champion Cain Velasquez and challenger Junior dos Santos.

One of the most anticipated fights of the year, the bout features two of the best heavyweights in the world, and possibly, in MMA history.

This announcement not only shows the UFC’s commitment to the fans, who will be able to watch this amazing fight for free, but also shows that the UFC is making the push to become a mainstream sport alongside the NFL, MLB, and NBA.

Showcasing two of the best fighters on the world on FOX will ring in a new era for the sport, which will be featured for the first time on a network that has carried both the Super Bowl and the World Series.

With a wider potential audience, the UFC’s biggest stars will finally get the recognition they deserve from the sports’ world at large. Finally names like Anderson Silva, Georges St. Pierre, and Brock Lesnar can share the same space as Alex Rodriguez, Peyton Manning, and Tom Brady.

What separates the UFC, however, is the quality of each event and the accessibility of the fighters who don’t have the same delusions of grandeur as over paid baseball and football stars.

I think that the UFC has the potential to eclipse the other sports in terms of viewership due to these factors and because of the global reach of the sport.

There truly has not been a better time to be an MMA fan!

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